Case Studies
How Sintex Scaled Vendor Advertising with AI Personalised Video
Campaign Ideas at a Glance
INDUSTRY
Manufacturing
USE CASE
Vendor Advertising
SCALE ACHIEVED
Thousands of Videos
SOLUTION
CRM-Powered AI video
Sintex partnered with Saynize to generate personalised video advertisements for thousands of vendors across its network. By connecting vendor data from their CRM, Saynize helped transform a single advertisement into thousands of customised vendor-specific videos automatically.
Scale Achieved
- Thousands of personalised vendor video ads generated
- Automated video creation using CRM data
- One master advertisement scaled across the vendor network
The Challenge
Sintex wanted to help vendors promote their individual shops using video advertising. However, producing personalised ads manually for thousands of vendors was not feasible.
- Large vendor network requiring customised ads
- Vendor information stored in CRM systems
- Manual video production not scalable
The Solution
Saynize helped automate vendor advertising by connecting video personalisation with Sintex's CRM data. Sintex recorded a single master advertisement, and Saynize dynamically generated vendor-specific versions by inserting shop details and other data automatically. This approach allowed personalised vendor ads to be created at scale.
Personalisation Script Example
Example structure used in the video template:
“Ab pechana? Aapne [Hardware Store Name] par jaake bahot acha kiya. Kyuki inhone aapko Sintex pipes aur tanks use karne ki salah di hai. Sintex pipes aur tanks strong bhi hai aur safe bhi.”
“Ab pechana? Aapke ghar ki plumbing ke liye bilkul sahi partner chuna hai. [Store Owner Name] ji ne jo aapko Sintex tanks aur pipes use karne ka sujaav diya hai wo bilkul sahi hai.”
The Results
Thousands of vendor-specific ads generated
Personalised video created automatically from CRM data
No manual video editing required
Sintex didn't just distribute ads.
With Saynize AI, they created thousands of personalised vendor moments turning a single shoot into a network-wide campaign.
One Ad. Every Vendor. Infinite Impact.